Digital Content Writing:
"Hotel Portofino"

I wrote this "listicle" while interning for the Multimedia Multiplatform team at PBS. As the team charged with making digital promotional content for television debuts, we were expected to develop novel and unexpected ways to draw in new viewers. The big debut of that summer was "Hotel Portofino," a decadent historical drama focusing on a hotel on the Italian Riviera in the 1920s. 

I suggested that we make a character-focused piece, "Hotel Portofino," drawing from my experience as an avid TV viewer who likes something to orient me before I dive into a new show. My boss loved the idea and suggested I use gifs made for the show to increase cross-platform engagement further. 

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This project was fun but tricky because I had a stringent character limit on my captions and relatively few gifs to select from (due to copyright issues). When I was done, the head of our department liked it so much that she featured it on the website's front page. The article remains at the top of the search results for Hotel Portofino and its characters and has racked up hundreds of thousands of views since it's publication.